Shah Alam, Malaysia, August 26: Asia will take on Europe in a newly-launched team matchplay golf tournament, The EurAsia Cup, at the Glenmarie Golf and Country Club in Malaysia from March 27 - 29, 2014, with DRB-HICOM Berhad unveiled as the Presenting Partner.
DRB-HICOM, which is one of Malaysia’s largest conglomerates involved in the automotive, services, and property, asset and construction sectors, is making a significant mark in the world of golf through its involvement with the inaugural tournament, which is styled after The Ryder Cup.
Sanctioned by The European Tour and Asian Tour, The EurAsia Cup presented by DRB-HICOM will be held biennially and will put ten of the finest golfers from Europe against a ten man team from Asia over three days.
Professional Golf of Malaysia (PGM) has been appointed by the Government of Malaysia to become the local coordinator of The EurAsia Cup, which will be beamed live to more than 45 countries and 670 million homes, as Malaysia becomes the centre of global attention next March. The highly anticipated first event will also coincide with Visit Malaysia Year 2014.
PGM Chairman Tun Ahmad Sarji Abdul Hamid said: “The EurAsia Cup presented by DRB-HICOM will showcase world-class golf at its best as both continents will be represented by ten of its finest players competing in a three-day event which will produce great drama, excitement and passion.
“Malaysia will benefit greatly from hosting The EurAsia Cup. The event will be broadcast ‘live’ to a licensed TV platform of more than 670 million homes around the world. Furthermore, the staging of a world-class event will reinforce Malaysia’s capabilities to host a sporting mega-event placing our great nation firmly on the global sporting calendar.
“We are all delighted that DRB-HICOM will become the event’s Presenting Partner. Golf and business work hand in hand and through The EurAsia Cup, DRB-HICOM can expand its business interests while other Malaysian sponsors and partners can take the opportunity to showcase their brands and services to the world.”
Datuk Mohamed Razeek Md Hussain, Chief Operating Officer, Services and Properties, DRB-HICOM Berhad, said that this event marks DRB-HICOM’s support in bringing a major international golfing event to Malaysian shores.
He said: “Our involvement as the Presenting Partner, as well as host venue, is in support of the Government’s initiative to continue promoting Malaysia as a global sporting destination. We believe that the EurAsia Cup presented by DRB-HICOM will reinforce Malaysia’s ability to stage world-class sporting events and will also be another opportunity to promote Malaysia, as well as showcase and promote our world-class automotive brands, properties and services to the world.”
Europe will select the leading four players available from the final Race to Dubai rankings at the conclusion of the 2013 season, the leading four players available from the Official World Golf Ranking on Monday, February 3, 2014 and two captain’s picks.